EventsSeth Godin: Social Influence
Written by Ashwin on March 24, 2009
A few weeks ago, I posted on how social influence is more of a factor in our musical tastes than we like to admit. Seth Godin, marketing genius and DIY-pioneer, takes that idea a little further.
In the ’70s or ’80s you listened to a song because “everyone else” was also listening to it. That’s the definition of pop music… Now, “everyone else” is not defined by where you live or what radio station you listen to. It’s defined by which horizontal or vertical slice of the world you connect yourself with… So you end up with all these silos and niches and lots and lots of ways to look at the world…
With the power of influence beyond the scope of Billboard’s Top 40, where does it go from here? To us? To paraphrase a great madman, of Friedrich Nietzsche’s invention: “I seek Pop! I seek Pop! Whither is Pop? I will tell you. We have killed it — you and I. All of us are its murderers… Pop is dead. Pop remains dead. Is not the greatness of this deed to great for us? What after all is Billboard’s Top 40 if it is not the tomb and sepulcher of Pop?”
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